As a platform built by women for women, we always dreamed of carrying a strong portfolio of female-founded brands. As we’ve worked to find great brands, we’ve been blown away by the women we’ve met and the beautiful, thoughtful products they create.

 

Because we’ve been careful to curate a group of brands we align with, our launch includes only a handful of brands we think are truly special. 

​

We prioritized small to mid sized brands you might not typically see on a traditional marketplace. Because let’s face it—the coolest girl you know is shopping at brands you’ve never heard of.