In 2021, long-time friends Hayley and Sienna set out to create a better clothing shopping experience online. As avid online shoppers, they knew the hunt to curate an outfit was often frustrating. And never was that frustration worse than when shopping for something – a vacation, a wedding, a date, or even just a casual weekend downtown. 

 

They dreamed of a way to shop, save, plan, and buy clothing in outfits with intention, rather than searching piece by piece. They knew friends and other women who were also trying to shop like this with screenshots, Google docs, and makeshift moodboards, but there was no technology to truly support them. 

 

Nine After was developed for this purpose – to support women from planning through purchase. And by doing so, to help connect brands with the right consumers with the right products at the right time.